2 PIGS pub to appeal to new customers with 'something for everyone'
ALL options are on the table for one Cheltenham pub which has vowed to diversify to remain open.
The 2 Pigs in Church Street is planning to put on a range of different events to try to attract new customers.
Landlords Nick and Kim Binding are to offer something for everyone with stand-up comedy, burlesque dancing, poetry and film nights, and even Saturday markets.
It comes as the Echo continues its Save Our pubs Campaign to support the town’s pub trade.
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The 2 Pigs is continuing to face an uphill battle to attract customers as the economic downtown sees more people opting to drink at home.
Nick, who has been landlord at the 2 Pigs for six years, said they had no choice but to broaden the spectrum of activities on offer.
He said: “The hardest thing is getting people to come out, and you can understand it. Money times are hard, and there isn’t much disposable income. It’s hard to compete against the supermarkets.”
Kim added that times were “very very hard” for those in the pub trade. We just take it month by month,” she said.
The couple has already increased the opening hours as they noticed people were heading out later in the evening.
But now they say it is time to try something new to keep the regulars interested and attract new customers. They hope diversification, is the key to survival.
Nick added that the 2 Pigs would continue to be a live music venue and keep its doors open to young bands ‘starting out’.
He has written to most schools, inviting them to play at the venue.
The Echo’s Save Our Pubs campaign aims to turn the tide of pub closures and preserve them for future generations. We want to help publicans who face an uphill battle against big pub companies and high beer duty and encourage more people to support their local pub. The pub industry brings in £33.8 million to the town each year.