Aldi mums key to winning next election, claims Flint
MUMS buying their luxuries at discount supermarkets like Aldi are the crucial voters in the next election, according to one senior politician.
Caroline Flint, former minister under Gordon Brown and MP for Don Valley, has said that Aldi mums are the people that any party wanting to win a majority at the next election must target.
She said: "Price-conscious, financially insecure, struggling with rising food costs and soaring energy bills, Aldi mum is an unashamed bargain hunter who stocks up on the basics at the supermarket but opts for Aldi for the Parma ham and prosecco."
At Aldi, on Tewkesbury Road, Cheltenham yesterday, mum Natalie Broadbent said: "I am looking for bargains.
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"I think there's nothing wrong in that, and there's no shame, we all know someone who's struggling. "
The 31-year-old who lives in Fiddler's Green added: "If we hadn't been encouraged to take loans and buy things beyond our reach in the 1990s, then perhaps we wouldn't be in these difficulties." The new target group follows Worcester Woman, the aspirational middle class professional who propelled Tony Blair to a landslide in 1997 and Basildon man, Margaret Thatcher's archetypal, striving working class supporter.
Another shopper, Bill Shaw, 55, took exception to the categorising of voters.
He said: "I wish they wouldn't keep coming up with silly soundbites. I don't think they do enough for working people though, it's all Oxford and Cambridge. I wouldn't have thought that many of them have ever stepped in Aldi. I really like it though."
The politicians who will most likely fight it out for Cheltenham's votes agreed that pigeon-holing voters didn't make sense.
Lib Dem MP Martin Horwood said: "We'd be unwise to put anyone in a box, I don't think anyone is a typical swing voter, people have many different reasons for voting. But I do agree the cost of living is one of them, and in Government the Lib Dems have helped, with bringing in tax cuts and also in promoting renewable energy which will help with ever-increasing fossil fuel costs.
Conservative prospective Parliamentary candidate Alex Chalk said: "It's obvious, but any politician has to try and help everyone of their constituents. And as Bill Clinton said, 'It's the economy, stupid' when it comes to elections."