Aldi v Sainsbury's taste test
IN the past year Aldi has attracted an extra one million shoppers who have helped to double their profits.
Not only has it won a host of awards, including Supermarket of the Year, but sales have jumped 40 per cent.
So I popped into the store in Bristol Road, Quedgeley, to see what all the fuss was about.
On the shopping list was a bottle of prosecco, Columbian coffee, milk chocolate, chorizo, and cheddar cheese. The bounty came to a very reasonable total of £11.88.
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After this, I took a jaunt into Sainsbury's at The Quays and purchased near identical items from the "Taste the Difference" range. The total price swelled, somewhat expectedly, to £16.56, an increase of 39 per cent on Aldi's bill.
But what about the taste test? Starting with the coffee, Aldi's (£1.89) was a much nicer blend than Sainsbury's Colombian Arabica (£2.99) despite being £1.10 cheaper. Similarly the chorizo at Aldi was also far tastier and seemed more authentic. A 100g pack in Aldi cost 99p whereas a 180g pack of 38 slices from Sainsbury's is £2.
The chocolate was a close battle, with Sainsbury's slightly trumping Aldi. A 100g of Sainsbury's Taste the Difference Swiss milk chocolate cost £1.39 compared to a 125g of Aldi's Moser Roth which cost £1.09.
And Sainsbury's mature cheddar (£2.69) was far superior in taste to Aldi's (£1.89).
The prosecco was too tight to call but with a price difference of £1.50 (Sainsbury's being £7.49 and Aldi's at £5.99) I know where I will be going to stock up for a party.
So overall I think the accolades received by Aldi this year have been more than justified, and it has made me think twice about where I'll be spending my cash in the future. It's well worth shopping around and browsing the shelves of rival supermarkets. You never know, you might just save a few quid.