Baker: Stability is our priority
CHAIRMAN Paul Baker admits that Cheltenham Town's overriding priority for the coming season is to break even as they look to recover from last year's troubled campaign.
With the big kick-off less than a month away, Robins boss Martin Allen has 15 professionals contracted, with one of them, John Finnigan, seemingly on his way to either Kidderminster Harriers or Newport County.
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Cheltenham Town chairman Paul Baker has admitted overspending last season
Cheltenham were relegated to League Two last season and were teetering on the edge of administration before cuts were made to keep them afloat.
Baker said a season of stability off the field would take precedence over on-field events as he tried to safeguard the future of the cash-strapped club.
"My hopes for the new season are to finish outside the bottom two, and if we can finish mid-table that would be great," Baker said.
"Supporters may be disappointed, but the main issue is financial survival and we want to break even, which is something we have not done before.
"If we can do that and finish in the middle of the division, I believe we will have a good chance of challenging during the 2010-11 season, when we will be able to kick on."
Baker defended boss Allen, who was given extra funds in an attempt to save the club from the drop last year.
Allen made more than 20 signings, but Cheltenham ended up 11 points from safety after releasing several key players to ease cash flow difficulties.
"I urge everyone to get behind the manager because Martin has a massive task on his hands," he said.
"He can only spend what we allow and last season's overspending was our fault, not Martin's.
"We spent money in order to try and stay up, which would have given us an extra £250,000 from the Football League next season, but it didn't happen and we hold our hands up and admit to making mistakes."
Cheltenham are celebrating the 10th anniversary of their promotion to the Football League and Baker said he was confident they could preserve their status among the elite 92, despite the hardships that might lie ahead in the next 12 months.
"Financial sustainability will come first, but I appreciate we have to put out our strongest possible team because relegation to the Blue Square Premier would leave us back where we started, which nobody wants," he said.
"We have consistently outperformed our financial strength and I believe we can do that again with everything far more focused on the first team."
Baker said any increases to Allen's budget would depend on the size of home crowds.
"If we have a good start, we may be able to give Martin funds to strengthen in January," he said.
"We are as ambitious as the people of Cheltenham are and we will run our ship based on income. The best way of increasing that is to attract more people through the turnstiles."
● Huddersfield striker Tom Denton will join Cheltenham for training today and is set to play against Southampton tomorrow. Allen is looking to sign him on a long-term loan.











21 Comments
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by cameron, cameron
Tuesday, July 14 2009, 7:09AM
“why dont they use the car park at whaddon road to have car boot sales and make loads of money i thought of that and im probably not the cleverest person on this message board mr baker is a multi millioaire so he must be pretty brainy so why hasnt he got any good ideas like mine”
by alf hart, windsor
Tuesday, July 14 2009, 6:22AM
“I think the mistake was to offer such a ridiculously high salary to such a high risk employee in the first place. It is generally agreed that the only stability that the team had last season was when Schofield arrived as coach. Of course the Board are going to take the blame for overspending. The only alternative is to blame the manager and they are not going to do that. He seems to have them over a barrell. Does anyone have the real story as to why Simon Keswick left?”
by bob houghton, france
Monday, July 13 2009, 8:03PM
“This time last year we were looking forward to "stability" in league one. Then, after a handful of games, the trumpets sounded and the fanfare for Martin Allen was heard. "Stability"? No way, we now had a get up and go manager with lots of motivational ability and contacts in premiership places, so watch us climb that table ! By the end of the season it was - don't worry, good signings and we'll be pushing for a play off place - at least, I think we were told. Now supporters are being told they should pay a fortune in season ticket or at the gate each week to watch a team/ club who's ACTUAL AMBITION is to avoid finishing in the bottom two before the season even begins !! Just imagine the level of football and entertainment you would be watching - no Leicester, No Leeds, just a stream of no-hopers that the board and management would be happy to scrape enough points from to avoid relegation again. AND STILL WITH THE EXPENSIVE MARTIN ALLEN IN CHARGE. It would appear now that he is the only thing left we can afford to throw money at. Believe me, if the club is fielding people like Julian Allsop and finishing third bottom of this league, the gates would be such that income would peter out to nothing.”
by CV, bishops cleeve
Monday, July 13 2009, 7:28PM
“Why was my post removed perhaps the truth really does hurt”
by Don DeBouzier, Prestbury
Monday, July 13 2009, 7:28PM
“As a follower of The Robins since the mid 50s (then aged 10), I have never heard such abject and defeatist twaddle from anyone associated with the Club over that period. Thank you, Mr Baker, for allowing me to renew my Season Ticket, at a price comparable to a number of Championship sides. I feel cheated and extremely angry. Do the honourable thing PB, and perhaps The Club can get someone in charge who has a bit of go about them!”