​Lesley Brain, well-heeled WI member and local celebrity, turned down £67,000 to pose naked when she walked out of Big Brother.

Now the 63-year-old is baring all – and not getting a penny for her efforts.

She agreed to the “Calendar Girl”  look to support Cotswold Care Hospice, a Gloucestershire charity.

Sitting in the classic Christine Keeler pose, Mrs Brain only has a chair, her pearls, black and white peep toe shoes and her smile to cover her modesty.

The poster with the photo includes the slogan: “Lesley Brain gave Cotswold Care Hospice the clothes off her back – literally. What can you do to help?”.

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The retired headhunter, mother and upstanding member of the community caused a stir three years ago when she appeared in Big Brother.

She walked out of the Big Brother house, 10 days later, of her own accord because she was “more bored than she could stand” .

“It is an unwritten BB tradition that female housemates strip off for the media when they leave the house,” said Mrs Brain who lives in Tetbury with her husband, a well known architect. “A price war of sorts culminated in an offer of £67,000 for a nude photo shoot.

“When I expressed surprise that there should be an interest in a nude shot of me an editor said ‘There is a niche market’.  Quick as a flash I said ‘I do not wish my niche to be shown to the market.’”

But when Cotswold Care Hospice asked Mrs Brain to be their poster girl and to open their new charity shop in Tetbury, she had a change of heart.

“They asked me so nicely,” she said. “I researched Cotswold Care Hospice and felt that if they thought it could help them then I should do what I could. The naked part seemed a minor sacrifice for such a good cause.”

While the photo is a bit of fun, Marcus Green, chief executive of Cotswold Care Hospice, based in Minchinhampton, said the campaign had a very serious message.

“We are thrilled that Lesley did this for us and are so grateful for her support,” said Mr Green. “While it is a light-hearted campaign, what we do is very important and we need the support of the community.

 “We care for more than 500 people a year. We provide all our services free of charge. It costs us £4,750 a day to run the charity and we get less than 10 per cent funding from the Government. Our charity shops are a vital part of our fundraising.

“The success of our 10 shops depends on people donating their clothes and bric-a-brac to us. While this poster is a bit of fun it highlights how important donations to our shops are. A bin bag full of clothes could be worth £50 to us.”

The photograph was taken by Heidi Cartmell, of Secret Me and the poster was designed by Paul Haidon, of Petersen Creative. Both companies are based in Cheltenham.

Since leaving BB, Mrs Brain has published her memoirs about the experience, writes a column for her weekly paper and writes several blogs, including one for the News of the World.

And what does she think her fellow WI ladies will say about her photograph?

“The experience of doing it myself has made me admire the Yorkshire WI (Calendar Girls). I can see now how very brave they were to do it. They risked so much – and probably got – disapproval from their peers which is harder to take than criticism from strangers,” she said.

“I hope the  Tetbury WI doesn’t mind. I know what I think and if I can help Cotswold Care Hospice it was worth every moment.”

For more information about Cotswold Care, please log on to www.cotswoldcare.org.uk