A marketing campaign has been launched to give Gloucester a new identity

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Friday, July 30, 2010
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This is Gloucestershire

A CAMPAIGN to give Gloucester a unified identity and increase civic pride has been launched.

Your City is a £130,000 campaign being described as "the people's campaign".

Its focus is to highlight the city's strengths to both residents and visitors and remind people what Gloucester has to offer.

The first step is a big welcome sign greeting people arriving to Gloucester's bus route, being finished today.

The campaign was set up after a survey found that residents liked the city's heritage and history, its Cathedral, Docks, and its people, but did not think the city was clean, were concerned about anti-social behaviour, did not like the city's parking facilities and were negative about King's Square.

Visitors, who found the city friendly, also thought the city was dirty, had bad toilets, no parking and poor signage.

Kelly Ramsay, project manager of the campaign, set to run for two to three years, said: "We will facilitate the campaign but it's not our campaign. It's for the city.

"The reports that were done before Marketing Gloucester was set up showed there were so many messages going out about the city. They were all doing their own thing, whether the city council, or businesses in the city.

"This campaign means we'll all be singing from the same hymn sheet. We'll be looking at what's best for the city.

Campaign

"People will realise that as long as it's good for the city, it will have a knock-on effect and be good for them. But this will take some time. It won't happen overnight."

The campaign took shape through consultation with 26 business champions, including Davies and Partners, Gloucester City Centre Community Partnership, Gloucestershire College, Gloucestershire NHS Trust, Gloucester Rugby, Holiday Inn Hotel, and King's Walk Shopping Centre.

Business champion Chris Oldershaw, chief executive of the Gloucester Heritage Urban Regeneration Company (GHURC), said: "The most important thing for the city is that we have a unified campaign that everyone agrees on.

"In the past this hasn't really happened. Now, for the first time in many years, we have an opportunity to undertake a professional and comprehensive approach to the city's marketing which will boost Gloucester's image further afield, encouraging inward investment and higher visitor numbers to boost the local economy."

Another business champion, Anne-Marie Delrosa, an independent marketing contractor, said: "Gloucester is a city that perhaps often stands on the sidelines whilst others take the glory.

"It's got history, sport, wonderful waterways, the retail and restaurants are improving, there are some great events being held.. It's got potential."

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    by D7 Church, Gloucester

    Friday, July 30 2010, 11:45PM

    “Gloucester is a city worth investing in. It is rich with beauty and history. The docks make it quite different from many other cities and if we all decide to love this city then when others visit they will love it too :)”

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    by John, Glos City

    Friday, July 30 2010, 11:42PM

    “Could this new evaluation of Gloucester accordingly follow such effects as the Gay Parade when the remnants of this once proud city should have been celebrating Gloucester armed forces day? No... I am not racists nor am I homophobic but was perhaps wondering when we will have a day to celebrate Heterosexuals marriage day as desiring one of the opposite gender or must I wait until we have sacked all these no job diversity officers who have wrecked the social and moral order of this country and cost us a fortune in the process?”

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    by Dont Ya Know, FoD

    Friday, July 30 2010, 5:57PM

    “Unfortunately post war developments in Gloucester have got us where we are now. 100's of years of history wiped out in a couple of decades.

    Gloucester was a very important city for nearly 2000 years and now it's just another run down clone city.

    Romans, The Domesday Book, Humpty Dumpty, Numerous Kings and Queens, Dr Foster, Beatrix Potter, Harry Potter to name a few bits and pieces from Gloucesters past.

    Now all we have is Cromwell Street, a shoe bomber and too much water to our name.

    What a Shame.”

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    by bogey man, up yer nose

    Friday, July 30 2010, 4:28PM

    “As the saying goes " You can put lipstick on a pig but it's still a pig"”

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    by Pat Custard, Glos Bus station

    Friday, July 30 2010, 4:08PM

    “Geraint,

    Yes I would happily represent GB at the Olympics in the moaning event!!

    My comments are based on facts / observations.

    The bus station is a no smoking area ... but you can always spot people smoking there. Why isn't the no smoking ban enforced ?? Hardly the impression for visitors arriving in the city.

    Despite the public drinking of alcohol being banned in the city this doesn't appear to apply to Kings Square The area is not inviting.

    Of course if you like the city as it is then you are very easily pleased. I take pride in where I live and maybe if others did the same I would not need to moan

    I think the £130,000 would have been better spent on public services ... hey how about employing people to enforce the smoking ban in the bus station and the drinking ban in the city centre.”

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    by Marion, May Hill

    Friday, July 30 2010, 4:02PM

    “A good clean up of the bus station is needed - and please please stop the misguided pigeon and seagull feeders - this is what is causing a lot of the mess. I don't want these scavenging winged pests zooming past my head while I am waiting for a bus.The bus station waiting area very often has filthy floors with spilled drinks, waste, junk food and bird mess and don't start me on the ignorant and presumably illiterate smokers. The toilet at the side of the bus station which was recently closed and then reopened (I had hoped these ancient loos were going to be demolished) are hardly appealing, with old wood nailed up the outside like some abandoned shack. These toilets should be knocked down and rebuilt. Take a look at the toilets in the Regent Arcade in Cheltenham if you want to see what loos should be like. No-one in their right minds would spend any longer in that bus station than they absolutely had to. I have had people sidle up and ask me for money on more than one occasion. (Iam a whtie haird pensioner and don't look as if I am rolling in money) They did not get any. I used to use the bus stations in Lichfield and Walsall until I moved down here and the former, though an old bus station, was always clean and Walsall had been updated and was extremely clean. I would agree with the remarks about the "cafe culture" around the Regal. Cafe culture? I thought it was just a place for the smokers to go!”

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    by Chubby, Gloucester

    Friday, July 30 2010, 2:51PM

    “Gloucester City centre's problem is that it is completely enclosed by concrete. Walking from the bus station you are presented by row after row of concrete buildings - firstly the awful bus station itself and then the kings square concrete facade - having to walk past the bric-a-brac shop and chambers to get in. Don't get me started on the diabolical shop in the middle of kings square (don't know what bric-a-brac dealership is currently occupying it). The cross streets are very nice however it's the entry into these streets which is the problem, the docks is surrounded now by horrible flats.

    By comparison - Cheltenham is far more open and Gloucester is more like a fortress. Don't get me wrong I love "my" Gloucester and it's people / cathedral / rugby club / park - but it's a shame about the centrepiece. It needs wiping out and starting again!”

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    by geraint, gloucester

    Friday, July 30 2010, 2:07PM

    “PatCustard, Gloucester

    Blimey your comments surely beat them all! Gloucester is far from perfect we all know ..... but really! If you hurry up there may still be time to moan for England at the Commonwealth Games! Is there anything in life that doesn't offend you?”

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    by Fat Sam¿, Abbeymead, Gloucestershire

    Friday, July 30 2010, 1:55PM

    “Whilst I think publicising the city is not a bad idea I would agree with most of the posters below, that surely it would be better to spend money on tidying up Gloucester and address long-term issues such as the down-market population demographic that plagues the city.”

  • Profile image for This is Gloucestershire

    by PatCustard, Gloucester

    Friday, July 30 2010, 1:54PM

    “What a total waste of money.
    The bus station is a horrible place to arrive. Despite signs on the ground saying No Smoking very few take any notice of this .. or choose not to take any notice. There's never anyone there to enforce the ban.

    Kings Square is not an appealing place .. unless you want to join in with the dossers who gather there. The 'cafe culture' of the tables and chairs outside The Chambers and Regal is a real appeal if you like to be exposed to foul language.

    If you want to save yourself the trouble of visiting the city centre, just dump a load of rubbish in your garden or yard and you've created a replica of the city centre.

    It beggars belief that £130,000 can be found for this PR exercise when we are constantly being told there will be cuts to all public services.”

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