Checkout junk food ban to end 'pester power'
SUPERMARKETS are urged to stop selling sweets near tills in a bid to stop children from nagging their parents.
A campaign called Junk Free Checkouts launched yesterday.
The Government will be urged to revisit proposals to ban unhealthy food from supermarket checkouts after a survey found that more than 90 per cent of shoppers believe the practice contributes to obesity.
The nationwide survey, showed 78 per cent of respondents said they found junk food at checkouts annoying.
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Nearly 2,000 people took part in the Chuck the Junk Survey, of which the majority were women and two-thirds had children.
Jane Kilby of Longlevens, said: "When you are standing at the till you have time to browse the items, which you necessarily do not go in to buy.
"The checkout items are a necessary temptation. It will be good to see them go."
The new scheme also aims to stop the pester power, where children nag their parents to buy the snacks.
Fred Jones welcomes the idea and thinks that it could tackle obesity in the county.
Fred Jones, of Matson, said: "What a brilliant idea to hear supermarkets are bringing this idea in.
"If you look around, people are overweight and if this will stop people from eating as much junk food, then great."
Parent of three children, Becky Taylor, said she will benefit from the new ban.
Becky of Tuffley said: "It will stop the 'can I have', 'can I have', 'can I have'.
"My children can have treats after tea and dinner time but not when I am doing shopping in Tesco at 10am."
Health campaigners have long called for supermarkets to stop selling unhealthy snacks near the till.
They belive the practice is often targeted at children with promotional deals.
Jeff Wood, nutritional advisor and personal trainer, of Quedgeley, said: "I write plans for people depending on their level of fitness and activity and I try to limit junk food as a lot of people have a problem with this.
"One of my clients works for the chocolate company Mars and he often receives a lot of free samples. When I was writing his plan, I made sure it was in small portions and at the right time of day such as in the morning or early afternoon.
"It is not about eating chocolate more about the portion."
Back in July, Anna Soubry, the minister responsible for public health, ruled out a clampdown on so-called sweet and chocolate guilt lanes in shops and supermarkets, just days after vowing to abolish them.
Asda, Morrisons and Tesco were found to be the worst offenders that stocked the most junk food at tills.
However, supermarkets are now being criticised for reneging on promises to change the way they sold confectionery a decade after a 2003 investigation by the independent watchdog the Food Commission.