Cheltenham publican brings out his own beer entitled RC Landlord
Usually pub goers shy away from a grumbling publican.
But a certain RC Landlord at the Royal Union, in Tivoli, is going down a treat with regular customers.
The new arrival is a tipple named after pub landlord Robin Carter.
It is the first beer released under his newly-founded Tivoli Beer Company, which he hopes to develop into a micro-brewery.
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Described as a golden ale with a distinct hoppiness and a mature rounded finish it has a 3.8 per cent alcohol volume and is made solely with English ingredients.
Robin said he was delighted with the product, which was already going down a treat with regulars.
"I'm really pleased," he said. "I think it's fair to see it has exceeded expectation.
"It's a move away from the overly fruity floral real ales of which there have been a lot recently, back to a more traditional well-rounded ale.
"It has been very well-received by the locals and at 3.8 per cent it's a great session beer."
Aside from the appetising flavour Robin said the beer's label, which depicts his bespectacled face, had been a big hit.
"Not only does it taste great but I'm also very pleased with the label which bears a striking resemblance to my good self," he added.
"The name is a deliberate play on words and has been the source of a lot of laughter.
"But it's nice that for once people can enjoy having an RC Landlord, rather than just have to put up with one!"
For Robin, 53, it is the latest step in a career in the pub industry which started back in the mid-1990s.
This particular tipple was produced by a micro brewer from the area under instructions from the Hatherley Street publican.
But Robin says he is looking forward to producing more brews himself under the Tivoli Beer Company banner.
He added: "I have been in this trade for a long time and I suppose this is a natural progression.
"I love my real ales and I know what people like. I think it would be great for Cheltenham to have another microbrewery and that's the road I'm hoping to go down.
"It's early days yet but watch this space.
"I'm delighted with RC Landlord and I would encourage anyone who loves their real ale to drop in and give it a try."