Volunteers from a Cheltenham charity shop are calling for people to donate their denims.

The Daisychain Benevolent Fund, in Bath Road, has launched an appeal for jackets, jeans and other items of denim-wear to raise money for two local causes.

Money raised from the sales will be split between McMillan Cancer Research and the Midlands Air Ambulance.

And staff at the store, which works to raise money for a number of charitable causes, are hoping the scheme will raise hundreds of pounds.

Deputy manager Debbie Jones said: "It's a vital time of year for these two causes. Neither of them have shops of their own so we are pleased to be doing our bit to support them.

"The scheme is also designed to coincide with the launch of a charity cookbook which has been put together by a team of volunteers."

Daisychain Benevolent Fund, based in Worcester, was founded in 2003 by a group of people who jointly had more than 25 years of experience within the charity sector.

The denim appeal will run until December 1.