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Clampdown on chuggers in Cheltenham town centre

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Tuesday, August 21, 2012
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This is Gloucestershire

Charity street collectors in Cheltenham are to be regulated under new guidelines.

Cheltenham Borough Council has made an arrangement with the Public Fundraising Regulatory Association (PFRA) to limit on the numbers, frequency and locations of face to face charity collectors operating in the town.

  1. Street charity collectors

    Street charity collectors

The collectors are known as "Chuggers" - meaning charity 'muggers' or charity 'huggers' depending on your viewpoint.

The agreement will see only one charity operating on either a Tuesday, Thursday or Friday and fundraisers will be limited to just one section of the High Street with a maximum of four collectors.

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Collectors will also be bound by a code of conduct covering the methods they use to carry out collections.

Phil Cooper, licensing officer, said: “Face to face fundraisers have until now only had an informal arrangement in Cheltenham. It is hoped that the new agreement will strike a balance between the needs of charities to fundraise and the wishes of the members of public who want to go about their business without being inconvenienced.”

Councillor Peter Jeffries, Cabinet Member for Housing and Safety, welcomed the agreement, adding: “Until now the Council has not had the powers to regulate street direct debit collections. This agreement with the PFRA should help to formalise the process, making it easier for collections to be arranged and for complaints to be dealt with to everybody’s satisfaction.”

Dr Toby Ganley, head of policy at Public Fundraising Regulatory Association (PFRA), commented: “We are delighted that we have struck this agreement with Cheltenham Borough Council, which will ensure that charities can continue to fundraise in Cheltenham for good causes. But nobody need feel guilty about not stopping to talk to a fundraiser. If you don’t want to stop, please just say ‘no thanks’ and the fundraiser will not take the conversation any further.”

All face to face fundraising collections covered by the agreement will be arranged beforehand through the PFRA. The PFRA will also deal with complaints and queries from the public relating to these collections. The PFRA can be contacted on 020 7401 8452

The new agreement comes into force on September 17

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Comments

  • Profile image for Hubert1841

    by Hubert1841

    Tuesday, August 21 2012, 11:03PM

    “The Borough Council ought to employ ex-Stasi operatives to deal with this nefarious menace, and whilst they're at it, they should have a quiet word or two with that bearded God bothering fruitcake who was on the Strand the other day. You know the one I mean.”

  • Profile image for NibNobs

    by NibNobs

    Tuesday, August 21 2012, 9:34PM

    “tishwash,
    Please don't assume that people are asked for £3 per month as quoted by other posters, an experienced chugger will start a lot higher than that depending on the look of person in front of them. The more you get them committed to the higher your commission.

    By the way most are actually employed by an agency, not usually on the charity payroll at all.”

  • Profile image for tishwash

    by tishwash

    Tuesday, August 21 2012, 9:04PM

    “@NibNobs they are not paying anywhere near £70-100 for each sign up, as already proven by many other people here with basic maths, it just DOESN'T add up, please, consider the finances.

    Many of those workers are charity volunteers too, depending upon which group.”

  • Profile image for NibNobs

    by NibNobs

    Tuesday, August 21 2012, 7:15PM

    “tishwash,
    Just how do you think these young chuggers get paid & motivated to stand out in all weathers, get 99% of people rejecting their attention.... a salary of £20,000 a year? They would end up hiding in Starbucks or Costa as there would be no incentive to 'sell'.

    So just how would YOU motivate these guys to sell the direct debit to people who aren't really interested? A few quid per day? You have NO idea.”

  • Profile image for tishwash

    by tishwash

    Tuesday, August 21 2012, 5:24PM

    “Those figures are rubbish and just bounded about by idiots on the radio.”

  • Profile image for Matt1006

    by Matt1006

    Tuesday, August 21 2012, 5:00PM

    “If the figures thomas1996 states are anywhere near correct (and I'm not saying they're not), then a chugger signs up a new donator, and gets paid (say) £70 in return. That new donation pays a direct debit of (say) £3 per month, meaning the donations have to come in for 2 years before the charity makes a profit (for want of a better word). If after 2 years the donator coincidently cancels the DD, the charity has made no money. But for 5 minutes' work with a clipboard, the chugger has made him/herself £70 (if not more). Hmm.

    Wonder what the average number of sign-ups per chugger per day is? At £70 each, 3 a day in a 5-day week equates to over £54k a year. Nice work, if you can get it. Anybody know how many hours a week your average chugger puts in? Even if they only work one day a week, if they're in a town / city centre all day they could well get into double figures on sign-ups, so a similar figure per annum for just one full days week is feasible...???

    Of course whilst they're persuading you to sign up, they don't (presumably) tell you they're going to get a nice earner out of it themselves.”

  • Profile image for Dave_t10

    by Dave_t10

    Tuesday, August 21 2012, 4:40PM

    “It's a start for sure. but they should have just banned the parasites completely.”

  • Profile image for thomas1996

    by thomas1996

    Tuesday, August 21 2012, 4:28PM

    “honslyknjklyt,
    A man representing the Charities Commission was interviewed on Radio Five Live and gave those figures, and he was speaking in support of the new rules of chuggers!”

  • Profile image for honslknjklyt

    by honslknjklyt

    Tuesday, August 21 2012, 4:08PM

    “Thomas 1966, have you got any references for those figures? I am not denying those figures as I don't know but it sounds a lot when if someone signs up to a direct debit for for eg £3 per month, which is often asked for, then how many direct debits will it be before those £3s have paid for the charity worker?”

  • Profile image for Someperson

    by Someperson

    Tuesday, August 21 2012, 4:06PM

    “Chuggers are are lining their own pockets with money that is intended for charity.

    The direct marketing companies that run the chuggers are literally making a profit out of starving children, out of cancer victims, out of homeless people, out of political prisoners, and so on, all with the approval of the charities themselves, the "regulator" and the politicians.

    There is no difference between chugging and helping oneself to the contents of a charity tin.

    As a matter of fact, I actually posted the same comment as I am making here on the PFRA's own website, but, surprise surprise, it was taken down within a matter of minutes. This, then, is modern Britain.”

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