Confusion with two fitness centres in Gloucester - both called "The Gym"
ONE is an independent gym established for two years, and the other is a national chain coming to the city with great fanfare – and both are called The Gym.
Now there is fear of confusion for the two health centres – which will be just 1.5 miles apart when the national chain opens at The Quays on December 19.
James Churchill, owner of the Bristol Road independent gym, said he opened two years ago with the sole intention of helping residents become fitter and healthier.
He said: "Fitness is my passion and I absolutely believe in and love what I do and provide for the thousands of people who have walked through our doors. It has to be said that the damage to my gym and the brand I've been building for almost two and a half years could be huge when The Gym Group arrives.
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"I'm obviously not suggesting the name is particularly unique, but surely, when considering Gloucester as a location, they would have noticed an existing independent gym with the same name. I shouldn't have to re-brand because of their arrival but I can't afford to match their marketing spend, which will no doubt confuse potential members.
"If a member recommends us to a friend, there's a very real chance that friend could see the marketing of The Gym Group and sign up with them instead, assuming it to be us. I will almost undoubtedly be in a worse financial position."
The Gym Group is a fast growing chain of 24-hour gyms. They expect 4,000 people to sign up to their Gloucester branch.
A spokesman for The Gym chain said: "Gloucester has a large enough population to support two gyms."