Council would have to move out to make way for fashion juggernaut Zara
NOW Cheltenham has been buoyed by the arrival of H&M, there is just one shop missing which would complete the ideal retail setup.
Town centre manager Martin Quantock said that the Spanish-owned clothing brand Zara would be the final piece of the jigsaw to offer the best shopping experience.
But there's a snag.
It is thought the only way Zara could be accommodated would be for the borough council to vacate its Municipal Offices.
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Councillors say although the authority is not set to move out any time soon, converting the building to retail units could maximise the town's shopping potential.
Mr Quantock said: "Everyone I've spoken to is pleased we have got H&M. For a long time it's the one shop people have been talking about.
"As ever with these big brands, the challenge is finding them a unit sufficiently big enough and in the right location and that's what we've done with H&M.
"The only brand Cheltenham needs to complete the picture now is Zara.
"The reality is a shop like Zara would want to be situated in the Promenade.
"The only way that would happen is if a unit became free which was big enough – and that would probably only happen if the council decided to move out of the Municipal Offices."
The borough council is looking at the possibility of moving out of their current home in order to save money.
Councillor John Rawson (LD, St Peter's) said: "The possibility of the council offices moving out of the Municipal Office building is being looked at primarily as a cost-saving measure, as the existing offices are too big for the dwindling number of staff we have.
"It's not an immediate prospect because we haven't yet found a suitable alternative location.
"But obviously if we were to move elsewhere in the town centre, there would be an opportunity to convert the existing offices for commercial uses such as retail."
Bosses at Zara would not be drawn on whether they want to move to the town.