D-day for Gloucestershire tourism talks
A drive to attract more tourists to areas in Gloucestershire other than the Cotswolds will be made today.
Tourism organisations will be meeting at Cheltenham Racecourse to hold talks about the initiative.
Tourism currently accounts for 10 per cent of the county's economy meaning all eyes will be on the outcome of today's meeting.
Bosses will be looking at how they can make areas such as Gloucester, Cheltenham and the Forest of Dean more attractive to potential visitors.
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GFirst, or Gloucestershire First, will be among one of the key players.
They were set up to promote the county as a place to do business, to visit and to invest in.