Date for Whole Foods Market opening in Cheltenham confirmed

A DATE has been confirmed for the much-anticipated opening of a new superstore in Cheltenham.

Whole Foods Market, In Tewkesbury Road – the first of its kind built outside London – will open on Wednesday, November 7.

A host of festivities will mark the occasion, including a bread breaking ceremony where a loaf baked in-house will be ripped apart at 9am.

Whole Foods Market, the world's leading natural food and beauty store, prides itself on "the tempting mix of the highest quality food products, restaurant style prepared foods and an abundance of fresh, local produce".

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The store will feature a full service butchery counter, wet fish counter and fresh in-house bakery and patisserie, along with selections of fresh fruit, vegetables and produce.

The health and beauty section featuring natural skin, body and hair care remedies as well as food supplements and nutrition advice, are key features of the new store.

Stinking Bishop Cheese from Charles Martell, rapeseed oil from Robert and Hamish Campbell's Cotswold farm and premium bottled beers from Stroud Brewery are just a few of the Gloucestershire suppliers to be found on its aisles.

A spokesman for the company said: "All Whole Foods Market products are fresh, natural and are free from artificial additives, sweeteners, colourings and preservatives – the store has done the work so that customers can shop with total assurance.

"The store opening also represents a great opportunity for local suppliers as well as shoppers, as Whole Foods Market is committed to buying as much produce as possible locally."

The Cheltenham store has signed up three charities to partner with in its opening months.

The Wiggly Worm charity, run by The Cotswold Chef Rob Rees, will teach 1,000 school children healthy cooking skills in the store's first year and will also receive five per cent of one day's sales.

The County Community Projects (CCP) will also be a recipient of funds, while the Butterfly Garden, which provides free shelter, education and recreational help to disabled students will receive funds.