Drinking Time Machine with Change My Face app
SHOCK images of the damaging effects of alcohol are being used to put people off heavy drinking.
Forensic artist Auriole Prince has created a tool for mobile phones to show how people will look after a decade of heavy drinking.
The unflattering pictures show the full effects, including bloated flushed cheeks and bloodshot eyes.
The app shows what you will look like after a few glasses of wine and then up to a bottle or more every day for 10 years.
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The Drinking Time Machine app from iTunes can be downloaded to see faces transformed.
Auriole, 41, who runs Change My Face, based in Cheltenham, initially developed the app for the Scottish Government for a campaign it launched in February to reduce drinking. She said it was aimed at women aged in their 30s to 50s.
"There are problems with alcohol consumption and increased numbers of people are ending up in A&E or with liver disease," she said. "It is costing the NHS about £5 billion, which is a massive financial burden."
Other agencies using the software include Staffordshire police and NHS Birmingham.
Auriole, from Charlton Kings, picked up her skills while working for the Missing People charity in London.
She was trained by police and FBI in facial imaging.
In her new business, she uses software to show people how they could look after cosmetic surgery. Now the drinking app has been developed, she is looking at creating others.
"This is a new angle. You can tell people about liver disease until you are blue in the face, but its not going to change attitudes," she said. "This is such a great way of making people realise they are going to affect their looks as well."
She added: "When you drink the blood vessels in the cheeks become dilated and the more you drink the more this happens which gives you the reddish look.
"You can also gain weight because alcohol is very calorific."
Auriole has had some interest from schools as her software version of the app can also be used on young people.
She said: "It is brilliant for the younger crowd. For people who are serious drinkers anyway, it is probably too late. But hopefully this can be a preventative measure for youngsters."
For more information visit Changemyface.com