ECHO COMMENT: Time to reward those who make you "Love to Shop"
WHAT do you look for on a visit to the shops? Good value certainly, but that's not all.
You want to be served by a polite, interested assistant, but not one that jumps on you to try to force a sale the minute you walk through the door.
You want to be enchanted by the window display that greets you and then not feel let down when you step into the store itself.
And if you're not happy with your goods when you get them home, you want something to be done about it, with the minimum of fuss, when you go back to the shop.
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Well now is your chance to reward the shops that tick all those boxes.
We believe there are plenty of them in Cheltenham and want to celebrate what they do for the town. The Echo's first Love to Shop awards will reward excellence in the retail sector.
And we want the town's shoppers and the trade itself to nominate the most deserving staff and shops for the awards. You can vote for everything from your favourite shop assistant to your favourite new shop. In fact, you should find a way of voting for everything that makes your shopping trip memorable.
After all, that is what a trip to the shops should be, a pleasurable experience for all involved. Let's shout about what Cheltenham does and reward the shops that do it well.
A "JACK the lad" who bounces back whatever scrapes he gets into.
That was clearly the way that Alex Sheerin behaved when he ignored the court order imposed on him for a wounding offence.
But when he ended up in the cells for flouting the law, his lawyer says he turned into a sobbing wreck.
And Judge Jamie Tabor had little sympathy for him either, telling him that if he doesn't respond properly to his punishment, he'll be crying into his handkerchief for a long time.
It's just the sort of response that is needed when a convicted criminal thinks he can get away with ignoring a court because he is not physically behind bars.
Over the next few weeks, Sheerin must show he can stick to the terms of his supervision order or he'll be serving a prison sentence for real.
Some may say he should have been locked up already, but at what expense? This way, the only one bearing any cost will be him and he will be doing unpaid work in the community. Unless he messes up again.