End of C&G brand is 'disgraceful' after 163 years
FOR 163 years, it has traded on the back of Gloucester's name – but all that will change for the Cheltenham & Gloucester from next month.
The former building society, which became a bank in 1995, will disappear from the High Street in order to meet European competition rules.
It means 164 Cheltenham & Gloucester branches, 282 Lloyds TSB and 185 Lloyds TSB Scotland branches will be rebranded TSB from September 9.
For some people, the end of the name that comes from the county's two biggest places will generate a feeling of sadness.
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Elizabeth Roberts, 66, a teacher from Cheltenham said: "I've been with C&G for a decade and I am furious about the change. We're a country based on tradition and history." Gareth Flounders, 21, a student from Linden said: "It's a bit of a shame. C&G is a name that people from here are proud of. I go to university in Bolton and there is a C&G there."
Gareth's brother Jack, 20 also a student from Linden, said: "It's disgraceful. There's nothing wrong with the name C&G and for the name to be changed is outrageous."
Tim Hall, 57, Westgate Street, currently unemployed said: "It would be sad for this part of the country but can understand why they want to change it. TSB is a more marketable name."
A spokeswoman for TSB said the C&G brand name – and the 164 C&G branded branches – would disappear from September 9.
It includes a total offload of 631 branches and eight million accounts. "We looked at different brands to see what had strength. TSB was recognised across the country," she said. She added although the C&G name was well known regionally it did not hold such strong national recognition. There would be no job losses with the creation of the new bank.
In fact, she said a further 2,000 people were being recruited and one of the control centres will be at Barnwood in Gloucester where Lloyds Banking Group employs about 1,000 people.
Barnwood will be TSB's largest site in terms of colleague numbers. The bank will have about 8,500 colleagues in total, of which just under 1,000 will be based in Barnwood.
C&G was established in 1850 as the Cheltenham and Gloucestershire Permanent Mutual Benefit Building and Investment Association founded in the Belle Vue Hotel, Cheltenham. The first branch opened in Gloucester in 1896 followed by the first permanent chief office in Clarence Street, Cheltenham in 1899.