Famous name returns to Cheltenham
ONE of Cheltenham’s most iconic clothing stores has been resurrected.
A year after The Famous announced its closure in the High Street, the menswear shop has made a return to Cheltenham as The Famous 1886.
The former shop had traded in 208, High Street for 126 years before its closure in January, and has stayed in the Cole family since 1896.
Now Richard Cole, the great-great-grandson of original owner AN Cole, is keeping the family tradition alive.
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He said: “I am very proud to be able to continue the heritage of my family and The Famous of Cheltenham with the launch of The Famous 1886.
“I aim to continue the tradition of unrivalled service and great quality but with an added contemporary touch.
“All of my ranges and suppliers have been personally selected from trusted suppliers I have dealt with. It is this experience and the personal touch that I believe customers will appreciate.”
The shop returns in its new form as a website, www.thefamous1886, with a shop located at Berkeley Mews, opposite Sandford Park.
It will offer a full range of menswear online, and a personal service on alterations and selections in shop.
Mr Cole, who was the former menswear director at The Famous, said: “I’m very proud to come back to Cheltenham.
“It was a bit emotional after the shop closed, and I was determined to bring it back.
“I want to reach out to customers who may not have purchased menswear online before, I want customers not just to be satisfied, but be delighted with the service and choice offered.
“I really hope to build on the good feeling towards the Famous locally. People have commented that they miss the shop and would like to see it resurrected.”