Fancy dress shop will donate £5 to Comic Relief for every costume hired
HOW deep is your love for fancy dress?
For some people, the prospect of transforming yourself into a colourful character for a party or fundraising event is nothing short of a nightmare.
But for others it can induce a state of Saturday Night Fever.
The message from a Cheltenham costume shop which is supporting Comic Relief's Red Nose Day is get involved – and help a good cause.
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Showcase, in Montpellier Arcade, will donate £5 for every costume hired for Comic Relief purposes.
So if your aim is to turn yourself into more than a woman, like a pantomime dame, or you fancy a spot of gun slinging with a cowboy costume, this is the place for you.
And given the sheer size of the shop's collection of costumes, currently in excess of 2,500, there is literally something for everyone.
John Pannett, who owns the shop with his wife Heather, has run it for 20 years.
The 63-year-old believes it is the shop's huge selection of costumes which keeps people coming back and he hopes he can help as many people as possible to embrace the fun spirit of Comic Relief.
He said: "We are doing this because we thought it would be a bit of fun and also because hopefully it will encourage people to have fun.
"We would encourage everyone to dress up to help their fundraising because it has a lot more impact if people are in fancy dress."
He added: "People don't know that we have such a huge collection of costumes, even after 20 years people are astounded because we have quite small shop frontage and it is not the highest footfall area but at least one person a day will say when they come in that Showcase is a lot like Aladdin's cave."
Jack Overington, 20, a sales assistant at the shop, said: "A lot of times people will come in with a theme or a fair idea of what they want to go as but other times, for example when there is a party that is just fancy dress, we work with them to see how far they are willing to go."