Get Your Fifty Shades of Grey lingerie with Wolford
We recently found out that the best selling novel Fifty Shades of Grey has helped boost lingerie sales across the United Kingdom. Not only that but a film is in the works, and there’s even supposed to be a baby boom thanks to the novel. As if that wasn’t enough publicity for the series, now it seems that clothing companies are about to get in on the marketing action as well such as designer hosiery brand Wolford.
The author of the trilogy, E. L. James, has struck deals with three different companies in order to allow them to sell an array of official clothing merchandise. However, it seems that some of the items that will be for sale make a little more than sense than others. HYP will be selling tights and garters, and Briefly stated will be producing underwear and sleepwear, whereas FREEZE clothing will be selling knitwear and hoodies. It seems that FREEZE clothing may have got the short end of the stick with this licensing agreement, as their clothing options are arguably a little less relevant to the novel’s demographic.
However, despite the slightly bizarre decision to sell t-shirts and hooded tops on FREEZE’s part, it seems that HYP will more than likely be able to reap the rewards of the trilogy’s success. It has recently been announced that the novel has officially sold more than 40 million copies around the world, and the first book in the series has surpassed Harry Potter and the Deathly Hallows as the fastest-selling book of all time in the United Kingdom. Great news for the clothing companies involved in this latest addition to the franchise. Hosiery is big business as it is, and considering the main characters of the novel spend the vast majority of their time in various states of undress, Fifty Shades inspired underwear will undoubtedly fly off the shelves.
If you’re interested in updating your own lingerie collection, but perhaps aren’t so keen on replicating Anastasia and Christian’s relationship or wardrobe choices, then The Editeur may have the answer to your problems. The Chester based boutique stocks a huge variety of gorgeous designer underwear brands, including tights by Wolford, Stella McCartney lingerie, and Elle Macpherson Intimates suspenders. Fifty Shades of Grey may be enjoying its 15 minutes of fame for the moment, but the independent boutique understands that luxurious lingerie never goes out of style.