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The Queen's Hotel Cheltenham Promenade bids for big extension

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Friday, September 14, 2012
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Gloucestershire Echo

ONE of Cheltenham's oldest and most famous Regency hotels could be given a significant extension.

The Queen's Hotel in the Promenade wants to build a four-storey extension, with a function room on the ground floor and 17 bedrooms above.

  1. The Queen's Hotel in Cheltenham

    The Queen's Hotel in Cheltenham

Planning bosses have recommended that the proposals be approved.

The scheme for the grade two*-listed building has been on the table since 2010 when plans for an additional 24 rooms were first put forward.

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The four-star hotel, which overlooks the Imperial Gardens, currently has 79 rooms.

The changes will see the east side of the hotel, which is currently a garden room, redeveloped and the hotel gain a symmetrical façade. An outside dining terrace would also be created.

Adam Lillywhite, special projects officer of the Cheltenham Hospitality Association, said any improvements would be welcomed.

He said: "We support anything that is going to improve and enhance Cheltenham's offering and attract more people.

"The Queen's hotel I think is important to the town as it is what everyone thinks of as Cheltenham. It will be a benefit to upgrade the existing bed stock.

"We would encourage anything to improve the quality of rooms for tourists and make people enjoy the experience of Cheltenham."

Cheltenham Civic Society, the guardians of the town's architectural heritage, is also supporting the application.

A spokesman said: "This is an exciting proposal, which we welcome, and consider to be worthy of this very important site. The context calls for something which mimics the existing building, so this is absolutely appropriate. But it is crucial the details are right and of the highest quality."

Some 13 neighbours are not supportive of the scheme. Residents of Montpellier Spa Road are worried about the loss of light and the extension being overbearing.

Others complained it was excessive, could lead to noise, and the loss of eight parking spaces would create congestion. If the plans go ahead the hotel will pay £4,846 into Gloucestershire Highway improvements for pedestrian safety at the junction of Imperial Square and Montpellier Walk.

Other funds, of up to £40,000, could help replace the globe light fitting to the Crimean War Memorial in front of the hotel.

Planning bosses will decide on the application next Thursday.

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