Free Roses Theatre seats offered to tweeters
INVENTIVE bosses at Tewkesbury's theatre have come up with a new marketing tool – giving free tickets to people who tweet about shows.
As they struggle to make ends meet during these tough economic times, officials at The Roses have come up with the new TweetSeats scheme to help advertise their events.
Up to a maximum of three people per performance will not be charged if they agree to promote it via the social media website, Twitter.
They will have to tweet their thoughts beforehand and then, using their mobile phone, say what they think about it during the interval and review it afterwards.
It comes as the theatre battles to stay afloat financially, with £80,000 of its £100,000 per year local authority funding having been cut. The other £20,000 will no longer be paid from January.
So theatre managers are now particularly keen to attract as many customers as they can through the doors of the Sun Street venue.
Spokeswoman Beckie Smith said: "There's nothing more persuasive than word of mouth but because Gloucestershire is quite rural, getting that word of mouth message across can be quite hard.
"This TweetSeats scheme is another way of doing word of mouth marketing."
The scheme will apply to the majority of events at the theatre but those taking part will have to display their commitment to it.
To be considered, they will have to attend at least one live show or film screening per month. They will have to agree on the shows in advance with theatre bosses and generate digital content on Twitter and, if possible, other social media such as Facebook.
Anyone interested should tweet the theatre @rosestheatre #freetweetseats, leaving their email address or phone number, or ring the theatre's marketing department on 01684 853070.
Beckie said audience members need not worry about being disturbed by tweeters using their mobile phones during performances as that would not be allowed.
She added that she did not know for sure, but she thought The Roses might be the first theatre in the country to offer the scheme.
It follows on from another innovative fundraising scheme which saw it open a charity shop in Tewkesbury High Street in June.