George Davies lends a hand to pop-up store in the Cotswolds
KING of retail George Davies offered a helping hand to other entrepreneurs recently in Moreton-in-Marsh.
The man behind Next, George at Asda and Per Una was on hand to officially open PopUp Moreton.
It is the first StartUp Britain scheme to run outside of London. Over the next eight weeks, 12 companies will spend two weeks each in the Old Market Way unit, with three companies sharing the space at any one time.
Each firm pays a fee of £100 which includes rent, insurance and Wifi access.
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Cutting the ribbon to open the first three shops, Mr Davies said: "Any concept that is innovative in retailing is essential."
The first three tenants of PopUp Moreton share a romantic theme for the run-up to Valentine's Day and have already nicknamed themselves 'The One-Stop Love Shop'.
They are Lynette Berry, of dating company Cherrypick Private Client Introductions, Rosablue's Penny Menato and Julia Lucas, of Objets d'Amour.