Larger sized school clothes needed for Gloucestershire's 'sturdy' children
STURDY fit trousers and larger sized school clothes are having to be stocked for Cheltenham's burgeoning children.
Schooltogs in Cheltenham High Street says the shape of youngsters has definitely changed over the last few decades.
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Growing: Carol White manager of Schooltogs incorporating the Famous with the largest blazer
The shop opened two months ago after buying out the schoolwear side of The Famous, which closed in January after 127 years of trading in the town.
Schooltogs has taken over supplying uniforms for about 40 schools in the county.
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Long-standing former director at The Famous, Gary Hambling, has joined as operations director.
He said: "We have definitely seen a change.
"Before most youngsters were a standard size, but now we sell quite a lot of sturdy fit trousers with bigger waists."
"We sell blazers up to 44 inch chest but do sometimes get asked for bigger ones.
"We are seeing all shapes and sizes come into the shop now and have had to adjust to that.
"The manufacturers are having to put bigger sizes in their ranges because we are asking for them."
It comes after six of the country's biggest children's fashion chains revealed they have been forced to rip up their sizing system because of children getting bigger.
A report published yesterday said a new template for four to 16 year olds has been devised after carrying out full body scans on 2,885 youngsters.
They showed girls of 11 are an average of four inches wider round the waist at 27.6 inches, and 2.8 inches larger round the chest at 30.8 inches.
The average boy of 11 now has a chest of 30.5 inches and waist of 27.5 inches.
The templates will be used by Marks & Spencer, Next, George at Asda, Tesco. Monsoon and the Shop direct group.
Comments
by Grahambarker
Saturday, March 02 2013, 2:03PM
“Well if they didn't sell off the paying fields and tell us there are no winners (Hardly an olympic legacy) then maybe the kids would be so bloody fat!”