The A List Blog: Is Burberry the Marmite of the fashion world?
So a former Newent pupil Tom Brindley has been snapped up by the fashion giant that is Burberry and his designs are soon to be mini Burberry children’s tops.
Tom’s story is inspirational, but can the same be said for the fashion house that has had a wavering reputation throughout the years?
Burberry went from a brand supplying trench coats to World War One soldiers to an upmarket label.
With their not-so-subtle checked mark on scarves, bags and clothes, replicas were soon adopted by a ‘yobbish’ generation.
Gents, come in to Earl's & Co and enjoy a haircut and finish, glass of whisky and a shoeshine for £18.50
Terms: Later and earlier appointments available upon request
Contact: 01242 504887
Valid until: Tuesday, December 31 2013
You were never too far away from a swearing teenager, complete with checked beige cap peeking out from underneath an upturned hood.
Of course former cocaine addict Daniella Westbrook did not help the image by stepping out head to toe in the label, with Burberry-ed up child in tow.
But has the brand had a true renaissance?
Yes they’ve hired the likes of Emma Watson who could make a bin-bag look couture and teamed up with tech giants Apple during London Fashion Week this September.
They did succeed in returning to their original heritage thanks to Christopher Bailey, a Yorkshireman who reinvented the original designs and place Burberry at the top with the other designers.
Although Spring / Summer ’14 sees a brand that boasts a Downton Abbey-esque Englishness to wipe out the image of football hooligans in checked caps, you either love the brand, or you hate it.
And just when I thought my misconceptions could be rescued, Paloma Faith gets snapped up wearing Burberry’s new see-through skirt, exposing the entirety of her heart-print pants.
Maybe it’ll be the next big thing to wear entirely see-through tubes rather than perfectly nice pleated skirts.
Some will absolutely love it, complimenting Paloma on her daring and innovative approach.
Whereas I just find it a little offensive to the eyes and a bit like a screaming child in the quiet carriage of a train.
Burberry is the marmite of the fashion industry and I know where I stand on it.
What are your thoughts? Tweet me a message @amitajoshifinds