Mural planned for Cheltenham's Bath Road

CREATIVE plans have been unveiled to install a mural on a bustling Cheltenham street.

An application has been lodged with the borough council to put up the seven foot piece of public art on the wall outside the Exmouth Arms pub in Bath Road.

Designed as an interpretation of the road's history, it would feature a variety of traders including a fruit seller, a butcher's, an ironmonger's and a publican.

The £3,500 proposal, which has been submitted by the council on behalf of trade networking group Cheltenham Connect, also includes multicoloured bunting and coffee cups to reflect the road's busy social scene.

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Wendy Ellyatt, founder of Cheltenham Connect, said she hoped the work would enhance the area.

"Bath Road is such a wonderful part of Cheltenham and this public art would be something to catch the eye of people driving past and to get people interested about coming to visit the area," she said.

"It is meant to be quirky and unique – reflecting the characteristics of the road itself."

The artwork is part of a wider project aimed at making a raft of improvements to the road.

Under the scheme, dubbed Connect My Street, a working group has been set up to oversee the introduction of new street furniture, plant tubs, improved signage and cycle racks.

Wendy added: "It's all geared towards marking Bath Road out as a community hub – a place that's a little bit special and unique and is worth a visit."

Work would be carried out by Cheltenham artist Sue Brown, who specialises in printmaking and mixed media.

In her design brief she said: "The imagery is my interpretation of the commercial development of the Bath Road focusing particularly on businesses that have been constants in the road's history."

The mural would be made up of three steel panels, covered in scratch-proof enamel and in an aluminium frame. People behind the scheme say vandals would not be able to spoil it.

It has been funded by a public art grant and if approved by council planners, could be in place by September this year.