New kitchen shop takes over former Pied Piper toy shop in Montpellier
COOKS have a new place to rattle their pots and pans in Cheltenham.
New kitchen shop Joseph & Kingsley is moving into a former Pied Piper toy shop in Montpellier Avenue.
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The former Pied Piper shop
And its bosses, who also run Direct Online Services in Gloucester, aim to turn the spot into the flagship UK store of their newest venture.
Direct Online Services specialises in solid wood kitchen furniture and the firm hopes to capture the high end of the market with Joseph & Kingsley.
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It will sell bespoke kitchen cabinets, work surfaces and dressers, made from solid wood.
A selection of appliances will also be on sale through the store.
Marketing director Alexandra Finlay said: "A lot more people are looking at home improvements, updating their kitchen rather than selling their home.
"Joseph and Kingsley is aiming for this share of the market."
It has already proved a hit in Europe, with one already opening in the Czech Republic.
Will Rees, director of Direct Online Services, believes it will see a similar success in the UK.
He added: "We've been working towards a move into Europe for some time. It's also a concept we know will work well in the UK market.
"The team at Joseph & Kingsley will be small to create the intimate level of service we're striving for, but we'll be looking to recruit locally.
"We're also hoping to support the various Cheltenham festivals as much as possible, particularly given that we are ideally placed for the events in Montpellier Gardens."
Direct Online Services currently employs more than 100 people from its headquarters in Waterwells.
No exact date has been set for the opening but bosses hope to start trading in the spring.
The former Pied Piper toyshop closed nearly two years ago.
Attempts were made to turn it into a cafe and last March it was taken over by artists for a temporary exhibition.
2 Comments
by bonnie54
Sunday, February 03 2013, 12:34PM
“It's a shame that the temporary Artists shop has now gone. Something different & it brought vibrancy to the upper Prom. It was great seeing the artists at work. The Axiom building would be an ideal replacement for this, & also to give budding artists a place to gather & paint.”
by Hubert1841
Saturday, February 02 2013, 12:04PM
“Now, I like Joseph & Kingsley, but I also Kitcheners...there's only one way to sort this out, Harry... FIIIIIIIIIGHTTTT!!!”