New tattoo shop in Montpellier aims to bring art to the area
IT'S not the kind of fashionable area of leafy Cheltenham you'd expect to find a tattoo parlour.
But Deano Journi and Paul Scarrott reckon they've turned a former gallery in Montpellier into an artistic space of a different kind.
TokyoTattoo opened its doors on Saturday, and is the first of its kind in the Regency shopping district.
In The Courtyard, it boasts a pristine white shop front.
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Deano, from Montpellier, is excited to open the store in one of the most affluent areas of town.
He said: "I was very interested in tattoos, and wanted to set one up for some time.
"The area is one of the most attractive and fashionable areas in Cheltenham. Tattoo is an art form, and Montpellier has all of that culture behind it."
The design of the shop is aimed at creating a pleasant experience from start to finish, which he said was a far cry from the regular dark tattoo studio one might envision.
"We want to create something inviting to our customers, " he added.
Paul has more than 15 years of experience going into the venture. Since they opened, most of their clientele have been females, who Deano said was because the place was clean and "broke down barriers".
He said: "They don't feel threatened when they walk into the shop. We want to be inviting. Of course we have men come in as well. It has been great."
It has never been more popular to get a tattoo, with an estimated 20 million people in the UK now sporting one. And there are nearly 1,200 parlours here, compared with just 700 back in 2001. Celebrities including David Beckham, Rihanna and Cheryl Cole, flaunt their body art.