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New tattoo shop in Montpellier aims to bring art to the area

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Monday, December 10, 2012
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Gloucestershire Echo

IT'S not the kind of fashionable area of leafy Cheltenham you'd expect to find a tattoo parlour.

But Deano Journi and Paul Scarrott reckon they've turned a former gallery in Montpellier into an artistic space of a different kind.

  1. NEW VENTURE:  From left,  Deano Jouni, business partner with Paul Scarrott, tattoo artist, outside TokyoTattoo in Montpellier

    NEW VENTURE: From left, Deano Jouni, business partner with Paul Scarrott, tattoo artist, outside TokyoTattoo in Montpellier

TokyoTattoo opened its doors on Saturday, and is the first of its kind in the Regency shopping district.

In The Courtyard, it boasts a pristine white shop front.

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Deano, from Montpellier, is excited to open the store in one of the most affluent areas of town.

He said: "I was very interested in tattoos, and wanted to set one up for some time.

"The area is one of the most attractive and fashionable areas in Cheltenham. Tattoo is an art form, and Montpellier has all of that culture behind it."

The design of the shop is aimed at creating a pleasant experience from start to finish, which he said was a far cry from the regular dark tattoo studio one might envision.

"We want to create something inviting to our customers, " he added.

Paul has more than 15 years of experience going into the venture. Since they opened, most of their clientele have been females, who Deano said was because the place was clean and "broke down barriers".

He said: "They don't feel threatened when they walk into the shop. We want to be inviting. Of course we have men come in as well. It has been great."

It has never been more popular to get a tattoo, with an estimated 20 million people in the UK now sporting one. And there are nearly 1,200 parlours here, compared with just 700 back in 2001. Celebrities including David Beckham, Rihanna and Cheryl Cole, flaunt their body art.

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  • Profile image for touchofevil

    by touchofevil

    Tuesday, December 11 2012, 5:13PM

    “Congratulations guys.... It does look awesome. Can't wait to see it in the flesh in January..... And yea, it should go without saying, ignore the haters and ignorant people who feel obliged to spout out their uneducated opinions about tattoos. They are only basing it on their very limited knowledge and showing their own hypocrisy. To them, a tattoo is a ****** 'scratched' tramp stamp, anchor, loveheart or a tribal 'thing'. They only know what they have seen on TV (mostly negative), or from a friend/family member who regrets one. If they would open their minds and look into our industry (past the scratchers and cowboys) they would see that most tattoo artists are exceptional fine/graphic artists too. This studio looks amazing, and the work coming out will be world class. Let the artwork and longevity of this business prove how wrong these people are.”

  • Profile image for 3fsmith

    by 3fsmith

    Tuesday, December 11 2012, 3:29AM

    “If they do good work and not the usual tramp stamps that I see all too often then good luck. Strange that they call it Tokyo Tattoo - the only Japanese that get tattooed are the Yakuza - it is very much looked down upon in Japanese society to have them.”

  • Profile image for Elijah1

    by Elijah1

    Monday, December 10 2012, 9:11PM

    “"...Do not mark your skin with tattoos...." Lev. 19:28, The Holy Bible.”

  • Profile image for smtenglish

    by smtenglish

    Monday, December 10 2012, 8:37PM

    “I have spent several sessions being tattooed by Paul this year at his previous studio and cannot give enough praise. Everything from the quality of the work he has done to the advice he gave me in the early stages and turning my vague ideas into a fully thought out tattoo.The new studio looks fantastic.I wish Tokyo Tattoo every success and I look forward to having some more work done in the new year.”

  • Profile image for ChorltonHardy

    by ChorltonHardy

    Monday, December 10 2012, 8:05PM

    “It is entirely up to the individual what they do with their own body, no-one else has any claim upon it, so if you want to use it as a canvass then it's your choice. I love beautiful body art, it looks awesome. Of course embarrassing, misspelled tattoos exist - (as do embarrassing, misspelled posts on TiG - cheltenham20, I'm looking at you here) - but hey, everyone is different and there's room for us all in the world.”

  • Profile image for Vindaloobeast

    by Vindaloobeast

    Monday, December 10 2012, 8:04PM

    “I think the studio appears clean, inviting and in keeping with the area. Id much rather see a tattoo studio with clients on a waiting list than empty hi-class shops that might get one or two visitors a day.

    Tattoos cross all boundaries of class and creed however a snob is always a snob.

    Well done Tokyo Tattoo..I will be booking with you soon.”

  • Profile image for bella2011

    by bella2011

    Monday, December 10 2012, 7:10PM

    “As somebody who owns a shop in Montpellier i welcome Tokyo Tattoo to the area!! Any shop is better than an empty unit!! Best of luck guys!”

  • Profile image for berio

    by berio

    Monday, December 10 2012, 7:00PM

    “I think its brilliant that Montpellier finally has a tattoo shop, and especially one that looks as good as this, and even better, that its got these guys here!
    I have had several sessions with Paul in his last tattoo parlour and also visited the new shop. Unfortunately for him the last time he worked on me, he had to spend 24 hours with me over 4 sessions. This was to complete a sleeve for me, which he designed himself. It's a fantastic piece of Japanese art work incorporating Japanese flowers along with a traditional Hannya mask (which themselves derive from Japanese theatre, another art form!?)
    I had a fantastic time with Paul, I found him to be great company, thoroughly professional and helped put me at ease throughout. I think that they should be given our full support in getting their new shop up and running. I wish you guys all the best
    I've just read that 'idiots who have their body covered in tattoos are obviously mentally retarted' (it's spelt with a 'd' though because the last time I checked 'retarted' wasn't a word but what do I know? I am a retard, I have tattoo's.)
    It's a shame that people are so judgemental and you really shouldn't ever judge a book by its cover. I work for a bank, I wear a suit to work every day, I give people financial advice and am also educated. I earn good money and Id like to think I don't fall into the idiot or chav category. I don't judge people based on what they look like, or even their spelling. I look forward to the day everybody is a touch more open minded.
    Good Luck Gents!”

  • Profile image for tattooedme

    by tattooedme

    Monday, December 10 2012, 6:35PM

    “We are all people at the end of the day. What end of Cheltenham a person lives does not define what they are worth in society. The people who have this opinion are the small minded ones. I bet people who live in Montpellier even poo like everyone else ;)”

  • Profile image for tattooedme

    by tattooedme

    Monday, December 10 2012, 6:35PM

    “We are all people at the end of the day. What end of Cheltenham a person lives does not define what they are worth in society. The people who have this opinion are the small minded ones. I bet people who live in Montpellier even poo like everyone else ;)”

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