Outdoor clothing giant plans to expand Gloucester store
BUSINESS is booming at Gloucester's outdoor clothing giant GO Outdoors as the firm plans to expand.
The store, which is one of their most successful in the country, is hoping to increase floor space for outdoor clothing and footwear by five per cent.
It's yet another sign of strength in Gloucester's economy, with predictions that the store, which already has a turnover of £6.6million, could bring in an extra £700,000 each year.
Plans have been submitted to Gloucester City Council to allow the expansion of floor space at the 55,000 sq ft store at Barton Street.
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There won't be a physical extension of the building, but the firm wants to sell more product lines in the space that it already has.
General manager Jonathan Slater said it was good news for the store, after it recently celebrated its two year anniversary since opening.
Mr Slater, who manages around 50 staff, said: "We seem to be bucking the trend and going from strength to strength.
"The company as a whole is doing really but this store in particular.
"Our outdoor clothing range is really popular and I think this is because we have the Cotswolds on our doorstep."
Rainy weather during the summer brought people looking for raincoats and jackets into the store much earlier this year.
"They usually start to come in from September but we had people buying raincoats in July. It is very dependent on the weather," added Mr Slater.
"Bad weather doesn't stop people going out and doing stuff, but the wrong clothing does, so that's why we've had people coming in so early to get the right gear."
The store is also keen on working with other local firms such as Gloucester's Warehouse climbing centre and promoting outdoor activities in the Forest of Dean.
The opening of GO Outdoors two years ago helped to transform the site which had been derelict for some six years after the DIY store B&Q left the site.