Pheasant hunting season coming soon to Gloucestershire
The sale of pheasant in the local butcher could increase in the wake of the horsemeat scandal.
Pheasant hunting will begin on October 1 as game hunters prepare for the shooting season.
Experts believe the sale of fresh meat rather than processed foods will make pheasant shooting profitable this year.
A spokesman for the Countryside Alliance said: "Due to the recent horsemeat scandal, concerns about genetically modified crops, and uncertainty over country of origin, the public’s view of meat has changed and the market has had to change with it.
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"The reduction in the sales of frozen food has also been astounding, and as a result, butchers and other businesses have seen sales of fresh meat hit the roof.
"The sale of pheasants and other game that you will find in butchers shops can be expected to see a boost for a number of reasons."
More than 900 businesses are selling game this season.
Events can be found on www.gametoeat.co.uk/shot-for-the-pot-recipe.