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ProCook frying pan price blip causes £20k giveaway

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Tuesday, October 02, 2012
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The Citizen

THEY say there isn't such a thing as a free lunch, but the frying pan it is cooked in did come for free for a few lucky online shoppers.

Brockworth-based cookware retailer ProCook were stumped when an error caused its non-stick Fusion frying pans to be offered free on their website.

Within hours, word had spread via bloggers stacking up orders for almost 600 free frying pans worth more than £20,000.

The error caused the system to zero the price, defying all the safeguards in place which normally prevent products showing without a price.

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After discovering the error, bosses at ProCook decided to send each customer a free frying pan as a gesture of goodwill anyway, even though not legally obliged to do so.

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  • Profile image for spindles12

    by spindles12

    Tuesday, October 02 2012, 11:37AM

    “I spotted a fantastic deal in Tesco Quedgeley yesterday. A well-known soup was on sale at 50p each or 5 for £3 - who could possibly resist that! After pointing out the error to customer services I was told that the labels come down from head office but surely someone must actually read them before they get put onto the shelf edges? Actually, the offer was good if you were buying some of the other tins in the range because they were 80p each so £3 actually was a saving but it just goes to show that mistakes can be made and I could understand it on a website but not when it's on a written label from head office!

    For ProCook to give away £20,000 worth of frying pans is good I suppose but surely the people who were ordering would know that this was a mistake unless it said FREE?”

  • Profile image for TimMessanger

    by TimMessanger

    Tuesday, October 02 2012, 11:02AM

    “Good on them........”

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