CELEBRITY stylist Gok Wan and those flamboyant fashionistas on Queer Eye For The Straight Guy knew just how to 'tszuj' up an outfit with fabulous accessories.

Two entrepreneurs from Dursley are doing for wardrobes and understair cupboards what the TV shows do for clothes, by transforming the practical and ordinary into something which will make getting dressed in the morning so much more simple.

Rumour has it friends Mark Jennings and Glendon Lloyd, who live just a few doors down from each other, were inspired to set up their company – Tszuji – because they were fed up of tripping over their wives' shoe mountains.

They also saw a business opportunity they just couldn't pass up.

Tszuji is now the leading online retailer for shoe storage ideas in the UK going head to head with big brands such as Argos and IKEA.

Its bestsellers include clear shoe boxes, so you can spot your favourite slingbacks in an instant, and a space-saving shoe wheel which was designed by someone in Hong Kong who lived in a small apartment and needed to contain his wife's shoe obsession too.

Mark, who is dad to Eve, 13, Grace, 10, and Millie, six, used to work in IT and moved from Bristol with his wife Sarah, an HR consultant, in search of a better life.

"I saw a lot of people here working from home. I used to drive to Chippenham but thought I'd rather stay here to be honest," admits the 40-year-old.

It's easy to see why. The guys live with rolling hills and green fields all around them and hardly any traffic passes down the road which is not far from Stancombe Park.

Mark first met Glendon and his family, who have lived in the area for six years after coming for a holiday and not wanting to leave, at the North Nibley Steam Rally.

Glendon worked in charity retail and the fashion industry in his native Australia before setting up the Cotswold and Oxford Property Guides from his new home.

"Mark was made redundant three years ago, about the same time I sold my guides and I talked to him about going into business," explains the 49-year-old.

"I wanted to do an online business because it's something I knew. I've worked from home for the last 10 years of my life.

"My mother was over from Australia and asked me what I was going to do and said she'd heard of these women who'd had high-flying careers back in Australia, had children, and didn't want to go back and set up various businesses they could run from home – one of them was selling clear shoe boxes and had done really well."

Glendon immediately went online to have a closer look and was so impressed, he contacted a supplier he knew in China.

The Tszuji website soon went live and dozens of boxes arrived and were stacked up in a barn in the grounds of the family's country farmhouse.

Everyone pitched in at the beginning with Glendon's wife, Catherine, processing orders and packing at weekends and into the early hours of the morning.

The company now sells 80 products which are all shoe or storage related – everything from insoles to nifty hangers for handbags.

"We've developed all the products to make them better than what's on the market already without increasing the prices," says Glendon who has three children too – Eddie, 11, Ben, nine, and Lucy, seven.

As it took off, the packing and warehousing was outsourced and Tszuji is now on the verge of launching in the States and having its website translated into German too.

The recession doesn't seem to have taken its toll on this start-up which is going from strength to strength.

"People are moving into smaller houses and high density housing will continue to be built into the foreseeable future, so people have more stuff to get into a smaller space," says Glendon.

"Something's got to give. People have to become more imaginative with their storage solutions.

"If you need to get something to store your shoes, a 30-pair holding rack is less than £40. It's not a lot of money, so I think that's why our business continues to grow."

Tszuji now has the largest range of shoe storage in Europe and receives around 50-70 orders a day.

As well as running a successful business, the pair also find time to organise Nibley Music Festival which takes place on July 3 this year.

"There's a lot going on and a really good community spirit here," Mark says.

"I thought I wasn't going to like it at first, not going into an office every day.

"You do spend a lot of time not seeing anyone else and staring at a computer for seven hours a day but you're not commuting, ironing your shirt or getting ready for work and the plus points are just fantastic.

"It's a great feeling knowing I'm not lining someone else's pocket for the rest of my life, but doing something for myself."

■ For more details, see the website www.tszuji.co.uk or call 0845 2246506.