Store bosses forced to apologise over 'mental patient' costume
BOSSES at Asda have come in for a barrage of criticism after a fancy dress costume labelled "mental patient" caused widespread offence.
The costume, which included a blood-splattered straitjacket and a hatchet, was withdrawn after customers claimed it made fun of mental health patients.
The supermarket was forced to apologise yesterday, calling its blunder "an unacceptable error".
Phil Turner, an independent counsellor who is based in Cheltenham, branded the costume "offensive" and "out of synch" with 21st century society.
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"Mental health issues affect a very large proportion of the population," he said.
"It seems hard to believe that in the 21st century people still feel that people with mental health issues should be a source of amusement."
Asda was quick to issue an apology yesterday.
The chain posted via Twitter: "We're deeply sorry one of our fancy dress costumes has upset people. This was an unacceptable error – the product was withdrawn immediately. We'd like to offer our sincere apologies for the offence it's caused and will be making a sizeable donation to @MindCharity."