Students on course for winning future
BRIGHT young minds jockeyed for position in a business competition run by Cheltenham racecourse bosses.
The contest challenged 130 students from the University of Gloucestershire to develop new ideas which could improve business operations at the iconic venue.
Innovative entries came up with a range of ideas in a bid to grasp the £500 prize, including installing solar panelled roofing and outsourcing work to students.
But first past the winning post was Lucy James, who came up with a mobile phone app to eliminate the need for a printed programme.
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As well as directing racegoers around the course, it would help them purchase tickets, see runners and riders and link to betting sites.
Racecourse managing director Edward Gillespie hailed her achievement.
He said: "Lucy has put a great effort into this work and the details she provided for the app show real creativity, instinct and a sense of how a leisure venue can make best use of technology."
Finalists visited the racecourse to collect their prizes this week.
Maggie Zeng, module leader at the university, said it had been an invaluable experience.
"The students' ideas were closely related to the business operation of Cheltenham Racecourse, set in a real world environment and responding to the needs of contemporary organisation," she said.