Underground house to be 'given away'

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Friday, June 12, 2009
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This is Gloucestershire

AN UNDERGROUND home which failed to sell despite a starring role on TV show Grand Designs could be given away to someone who signs up to Twitter.

Tim Bawtree's house in Oxford Walk, Cheltenham, won acclaim when it featured on the Channel 4 show in 2007 – but hasn't sold in the current climate.

The £800,000 property will be given away if a website linked to the Twitter page fills up with enough paid-for adverts to meet the asking price.

Owner Tim Bawtree, 38, a software company boss, said the money would be raised not by the house's army of Twitter entrants, but by the advertisers who will hopefully buy space on the house's homepage.

The page is similar to the Million Dollar Homepage, which made student Alex Tew a fortune when advertisers bought squares on a giant grid.

The Twitter site aims to "drive traffic" to the advertising homepage, and encourage enough companies to sign up to pay for the house's asking price.

Tim needs 90 per cent of the blocks to be filled – at £200 a block – in order for the "give away" offer to be activated.

Tim needs to raise £820,000 to cover the price of the house, costs, and a donation to the Services' charity Help for Heroes.

A winner will then be chosen at random from the Twitter membership.

Tim, a father of two, said: "Similar things have been done, but there was no hook.

"The hook here is that people can win a house for free, which will drive traffic from Twitter to the home page.

"People have promoted house competitions on Twitter, but there was nothing where Twitterers exclusively could win.

"This house is like nothing else. You feel secluded even though you are in the middle of a town. Friends say it's like being on holiday at home."

Tim tried to "give away" the property last year by using a competition question with a £25 entry fee. Thousands entered but the competition was abandoned when a similar house sale scheme in the West Country fell foul of the Gambling Commission.

Tim changed the competition to a Spot the Frisbee game, which his lawyers advised him was safe. But the new idea failed to take off.

To sign up for the house's Twitter feed, visit www.twit- ter.com/pixhome

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11 Comments

  • Profile image for rafiefar

    by rafiefar

    Sunday, July 24 2011, 10:30PM

    “I am still waiting for second prize in the spot the frisbee competition whne they switched the rules and changed it to a competition.....
    despite many e mails and a phone call I am still waiting
    shame on you Tim

    Rachel Rafiefar”

  • Profile image for This is Gloucestershire

    by Jess, Stroud

    Friday, June 12 2009, 3:30PM

    “I had no problem with getting my refund for the old lottery, you can email them on tim@thecheltenhamhouse.com

    Think the new competition is good idea hope is works out for them, you cannot blame them for trying.”

  • Profile image for This is Gloucestershire

    by H W, Cheltenham

    Friday, June 12 2009, 2:47PM

    “He needs to realise that actually most people don't want to live underground.”

  • Profile image for This is Gloucestershire

    by c,lynn, cheltenham

    Friday, June 12 2009, 11:51AM

    “thought i was the only one waiting for a refund from the origanal competition!any one want to win the debt!”

  • Profile image for This is Gloucestershire

    by Arnold, cheltenchester

    Friday, June 12 2009, 10:32AM

    “The echo should not bother with promotional stories of this kind. It's a sales and marketing job, not news!”

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