VIDEO: Celebrations at the Echo's Love to Shop Awards
TOP traders across Cheltenham celebrated as they picked up awards in the Echo's first Love to Shop Awards.
Prizes were handed out during a glittering black tie awards ceremony at Cheltenham Town Hall.
There were 11 categories up for grabs and stores competed to prove they were the best in the borough.
Taking the prize for the Best Overall Retailer (Independent) was Keith Scarrott while sales assistant Hannah Spreadbury triumphed in the Best Sales Representative category.
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Hotel Chocolat won the national Best Overall Retailer prize. Assistant manager Chantelle Stemp summed up the mood of many when she said: "We are ecstatic."
Tina Mitchell, the owner of Blend coffee shop, which won the Best Customer Service prize, added: "We try to be a community shop rather than just a place to get a coffee, so it's great to be recognised."
Stuart Holmes Hair & Beauty Spa scooped the independent Best Marketing Campaign honour.
He said: "We are absolutely ecstatic. There has been such a high standard for all the entrants."
Blighty Antiques won the independent Best Window Display award, and co-owner Sarah Seccombe, said: "The award is testament to all the hard work my husband and I have put into creating quirky window displays."
Beards jewellery store was awarded the Best Retail Security prize, and the shop's security guard Tommie Williams said he was "overwhelmed" by the honour.
Next-door neighbours Libby Reichwald and Jo Friel were ecstatic to pick up the Best Newcomer prize for their shop, Carousel children's clothes boutique.
Jo said: "It has been a massive journey over the past 18 months, from having the initial idea for the shop, after meeting for the first time at the royal wedding street party, to becoming a successful award-winning store."
AWARD FOR SCHOOL, P18