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VIDEO: Plans for Ashchurch Retail Outlet go on public display

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Tuesday, March 05, 2013
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Gloucestershire Echo

PLANS for a massive £30 million retail outlet will come under scrutiny from the public this week.

The blueprints for the shopping and garden centre in Ashchurch get their first public airing on Thursday.

  1. vision:  Artist's impression of the new development in Ashchurch, which could bring 1,000 jobs to the county

    vision: Artist's impression of the new development in Ashchurch, which could bring 1,000 jobs to the county

Gloucestershire-based Robert Hitchins Ltd, which is behind the scheme, said it wanted to get residents on board before pushing ahead with the project. And it is hoping to get the thumbs-up when it reveals the scheme at the three-day exhibition in Ashchurch Village Hall. It is being run on Thursday between 1pm and 7pm, Friday between noon and 6pm, and Saturday between 9am and noon.

Developers have claimed the centre could bring 1,000 jobs to the county and they want to gauge reaction to the ambitious project before submitting a planning application to Tewkesbury Borough Council.

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The proposed scheme would see a garden centre and retail outlet village built on 48 acres of land next to the A46, near to junction nine of the M5.

Animated flyover video of the proposed development:

Councillors and business leaders have already been briefed on the plans.

Christopher Haslam, property and development director for Robert Hitchins Ltd, said: "Our proposals have been very well received so far.

"We realise there are important issues to work through such as traffic, drainage and the working relationship with Tewkesbury town centre.

"That's why we are keen to get local feedback before we submit an outline planning application."

The scheme would flank both sides of the existing BP garage. It is thought the retail centre would sell a wide range of goods, varying from clothing, sport and leisure goods and household items. There would also be a 2,000 space car park for shoppers which the developers believe will be large enough to cope with the anticipated clientele which is "expected to come from a 60-minute drive time, principally the Midlands".

The developers have stressed that the development would not be in direct competition with Tewkesbury town centre for trade, rather they want a relationship which would see the retail outlet and town promoted "as a joint leisure destination".

The plans would include the creation of a tourist information point at the outlet centre and there would also be a subsidised shuttle bus to take shoppers to and from Tewkesbury High Street.

To find out more, visit Ashchurchretailoutletcentre.co.uk

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21 Comments

  • Profile image for dontyaknow

    by dontyaknow

    Wednesday, March 06 2013, 10:11PM

    “I can never get links to work on here! This is what I had in mind:

    https://maps.google.co.uk/maps/ms?msid=207847963332992488510.0004d74893805203e7cec&msa=0&ll=51.997908,-2.145209&spn=0.014982,0.042272”

  • Profile image for dontyaknow

    by dontyaknow

    Wednesday, March 06 2013, 10:10PM

    “Thanks tewkman, yes it is poorly thought out - I didn't realise it was a Hitchens masterpiece.

    I guess you and I have thought along the same lines. I'd like to see the bypass built with a spur off it linking through to Northway lane, such as this: null

    And possibly joining Shannon Way to Bredon Road - I seem to remember that a developer wanted to put a few (hundred) homes just north of here, so it would be good to get the infrastructure in place first.”

  • Profile image for tewkman

    by tewkman

    Wednesday, March 06 2013, 10:46AM

    “Sorry, 'incident'”

  • Profile image for Shireresident

    by Shireresident

    Wednesday, March 06 2013, 10:00AM

    “Tewkman when there's an indecent what on the M5?”

  • Profile image for sticks_stones

    by sticks_stones

    Wednesday, March 06 2013, 12:18AM

    “What about this then? http://tinyurl.com/aknn9tl

    No comments either...

    Sick desperation!”

  • Profile image for tewkman

    by tewkman

    Tuesday, March 05 2013, 10:57PM

    “Dontyaknow, The industrial estate I referred to is on the west side of the M5. I work on this estate and have often spent more than an hour in a traffic jam trying to exit when there is an indecent on the M5.”

  • Profile image for dontyaknow

    by dontyaknow

    Tuesday, March 05 2013, 7:59PM

    “Which one is that tewkman? There are so many poorly designed industrial parks around there, I don't know which one it is!”

  • Profile image for dontyaknow

    by dontyaknow

    Tuesday, March 05 2013, 7:46PM

    “Shireresident - very true, and looking at it on Google Maps, their HQ is very close to junction 10 of the M5, so I would be very surprised if they didn't own land in that area.

    Re thinking then, perhaps the fact that Junction 10 is poor is what is putting them off. Kingsditch and Gallagher retail parks are very busy and a fair few of these customers would likely shop at the new retail park, so Junction 10 would be ideal except for the fact there is no access from the south, which would mean customers either having to get off at 11 and go via PE way and Tewkesbury Road in Cheltenham or going in up to Junction 9 anyway, turning back and getting off at Junction 10. I expect the Highways would want them to meet the full cost of a Junction upgrade where as Highways will want relatively little in comparison to help with traffic at Junction 9.

    Additionally those keen shoppers at Gallagher and Kingsditch can then be at Ashchurch in 10 minutes via the M5, so it is highly likely those shoppers would shop there anyway.

    Additionally a devlopment at Junction 10 would still have to be approved by Tewkesbury Borough Council, who would be less likely to accept the idea at this location as it would effectively be a tourist draw for Cheltenham and TBC would have a hardtime convincing their own taxpayers that this is a good thing. At least at Ashchurch, the benefits (Jobs, possible increased tourism) are likely to be kept in the Tewkesbury Borough.

    I do agree with tewkman, that I am not opposed to it, but the traffic situation really needs to be looked at on the A46 at Ashchurch - a new retail park, garden centre and Sainsbury's will put a lot of extra burden on an already congested road, and that is before the possibility of 2000 houses should the MOD close the Ashchurch Vehicle Depot, most of whom will likely be heading toward the M5 for their commute.”

  • Profile image for tewkman

    by tewkman

    Tuesday, March 05 2013, 7:39PM

    “They maybe required to make road improvements but in most cases just enough to make the HA and councils happy. The industrial estate that Hitchins developed is a prime example of bad planning. Technically one road in and out. When the motorway is jammed it's total grid lock. They should have been forced to connect the estate to the Tewkesbury bypass road that was never finished.”

  • Profile image for Shireresident

    by Shireresident

    Tuesday, March 05 2013, 7:03PM

    “Actually Tewkman the planners can make the developers pay for the necessary improvements by the imposition of conditions on the planning consent, it's standard procedure. I guess Hitchens and Sainsburys will both be required to contribute to highway improvements.”

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