The future of car motoring at MotoExpo in Cheltenham
THE man behind this weekend's motor show is ready to give people a sneak preview of the future.
Peter Allison, who has been responsible for several Cheltenham festivals, says the Sustainable MotoExpo 2012 will be all about "moving forward".
The two-day festival, which kicks off tomorrow, will play host to cars from the future.
Low-carbon, modern cars and go-karts will take the stage in front of the Municipal Offices.
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Peter said the glimpse into the future of motor racing would encourage people to discuss the possibilities of a greener future.
He said: "Electric vehicles are where the money is going and where development is at the moment.
"I don't have a doubt this is the future of motor racing."
Mr Allison added: "It is clear it represents serious moving forward.
"It will give the companies involved a chance to communicate their plans to the public, and for them to understand these things better."
The show will feature key speakers, including Vince Cable MP, the Secretary of State for Business, Innovation and Skills, and broadcaster Robert Llewellyn, star of Red Dwarf and Scrapheap Challenge.
The expo is just the first steps towards a regulated low-carbon street race, which is planned for Cheltenham next year.
Mr Allison, who also planned Greenbelt and the Wychwood Festival, said: "Cheltenham is a great transport centre. It is only two hours away from London, and ideal for our use.
"You'd have to look a long way to find somewhere better.
"Cheltenham hosts a phenomenal number of events and this town really understands events."
The title sponsor for the expo is Qualcomm Incorporated, a world leader in 3G and next generation wireless technology.
Qualcomm is pioneering the development of wireless electric vehicle charging technology as a way of bringing the vehicles to the public.
An education booth will also be set up as part of the expo, with teams from St Edward's and Chosen Hill schools displaying electric cars they built themselves through a scheme by Greenpower Trust.
Amy Jones, 17, from St Edward's school, said: "I want to study engineering at university. It was really interesting to be involved in a green project."