Take a look inside the new Cheltenham River Island
River Island has re-opened in Cheltenham - and it's bigger and brighter.
We sent regular Cheltenham shopper Natalie Letch, 28, to review the new look shop:
Clothing store River Island opened on Friday ahead of schedule following a £multi-million revamp and has already generated considerable interest over the weekend.
Witnessing floods of customers the store remained busy when I visited on Monday morning.
Traditional Shave, Facial Treatment, Whisky and a Shoe Shine -...View details
Gents, enjoy a traditional shave, facial treatment, glass of whisky and a shoeshine for £31
Terms: Early and later appointments available upon request.
Contact: 01242 504887
Valid until: Tuesday, December 31 2013
Opening in the summer holidays was indeed a good move. Yet this isn’t a store just for teenagers but for men, women and children – there is something for everybody here and as a result will see a variety of customers browsing the collections.
River Island is a brand that has seemed to have grown with me.
Having shopped there throughout my teens and now into my late twenties, their clothing continues to evolve and be the fashion-forward, yet not the Topshop-esque, ‘how-can-I-wear-that-in-public’ style.
The original River Island store, inside Regent Arcade, appeared somewhat cramped and lifeless. Its rivals lining the high street cast a shadow over the forgotten River Island.
Oh, how things have changed.
Standing proud on the high street, it’s now River Island who is commanding attention. Its presence is somewhat similar to what you would expect of a flagship store in London.
Four times larger than its predecessor, the store has been designed in an approachable way.
I navigated my way around with ease. The equally spaced rails are full of high-quality pieces: printed tailored trouser suits, midi dresses, tops with necklaces attached to them - entire outfits, even down to the shoes! Here you can find that outfit you weren’t looking for and suddenly must own immediately.
The designers have thought of everything.
The collection has been given a new lease of life and judging by the other customers’ reactions, all could be in agreement that this is very much welcomed. The colour palette ranged from punchy reds and oranges, to tempting greens and yellows. The fabrics exude quality, and although pricier that the average Primark, these are products that you sense will last.
The chic handbag and shoe section has a boutique feel about it – luxurious oversized bags that you know you could fill easily, to the statement neon bright clutch that would be perfect against that body-con black dress you spotted on your way in. Modest heels to the ridiculously gorgeous stilettos that you convince yourself that you would be able to wear all night…
The colours and quality of the products seem to compliment every other item in store in a unique manner.
The prices are reasonable and the items would look wonderful by themselves but equally stunning on their own.
The jewellery section is not that squeaky rail you often find in the corner but has its own prime position. Modest pieces to more outlandish statement designs dominate its area of the store.
Racks are not stacked up with pieces, no items lay helplessly on the floor. Everything is in a controlled, orderly manner and you get the feeling that this is how it will remain. River Island was, for me, an enjoyable experience and one that I’m certain to be experiencing again very soon.