Are these the perfect jeans?
Levi's claim they have created the perfect pair of jeans which boast Liquid Shaping Technology.
Levi’s Revel start at £90 and hit the shops on Tuesday after two years of research.
Jill Guenza, Levi’s Vice President of Women’s Design. said the jeans are based on the Curve ID (where women's bodies fit either a slim, demi or bold curve fit).
"Levi’s Revel takes that curve innovation one step further by actively shaping a woman’s body, giving her the legs and butt she always wanted.
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"When we took our Revel prototypes on the road to test our latest invention, we had women from all over the globe try on our jeans.
"Watching them walk from the dressing room to the mirror was truly inspiring. Who doesn’t want to feel like that everyday – just from slipping on a comfy pair of Levi’s?"
The team say Liquid Shaping Technology has been fused into the denim and it 'controls the fabric’s stretch in strategic areas for a figure-hugging fit that lifts and defines your body and gives you a beautiful, shaped silhouette'.
"While other brands have jeans with shaping panels or inserts that many women find uncomfortable, the magic of Levi’s Revel jeans is in the liquid, which holds you in at the same time as being super comfortable," the firm said.
Other brands claim to have a similar effect - MiH's Bodycon jeans promise to lift, firm and make you look a size smaller, as do J.Brand's Photo Ready style.
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